Hi! I am an avid athlete and health and wellness aficionado who loves to challenge herself to continually work smarter and work harder. Having studied Marketing, Operations, and Psychology in school, I have always wanted to deeply understand consumers. As an athlete, I have specific interest in connecting and understanding what drives athletes each day to run FASTER, work HARDER, and be BETTER. If I could use my interest in consumers, to drive growth for a company I would! And that is what brought me to the world of strategy.

Since I graduated from The Wharton School of the University of Pennsylvania, I have been working in marketing strategy and corporate strategy roles always seeking to understand the consumer and drive growth.

The mind is an intricate place, but the more intricate problems lead to more interesting (yet complicated) decisions. I seek to understand the drivers of human behavior - not only to help make targeted marketing decisions for media, but more broadly to develop a strategy to win over these consumers. It is this deep connection I strive for, but it starts by first putting the pieces of the consumer together. I'd like to think of myself as Sherlock Holmes...but let’s not get ahead of ourselves.

Besides strategy, in my free time I love to continue using my creativity and yearning to explore the unknown - new found challenges and adventures always peak my interest. I love to test my own boundaries...Is that not the point of living?

In more laymen terms to name a few hobbies - I run marathons, solve puzzles, read books (hey that is one way to go on crazy adventures in the space of your own home!), write, and ride my bike in the city (despite the crazy taxi drivers)...and that's just a few to give you peek at what your missing.

Check out my tumblr blog - www.itstinetime.tumblr.com - to get to know me better or email me at [email protected].