SAVVAS CHRISTODOULOU

Acts as a Marketing Strategy Consultant for a number of business organisations as well as for nonprofit organisations. Cooperates with market research agencies, PR experts, web designers, advertising agencies and others in order to best formulate and implement Corporate Communication strategic framework and actions.

Services provided include:
Coordination and day to day support for the creation and development of the Marketing Strategy:
Corporate Profile formulation:
• Corporate identity components and material
• Electronic and printed profile
• Corporate and brand presentations
• Publications
Establishment of Strategic notes:
• Recording trends and dynamics for clients and competition
• Recording trends and providing feedback internally from employees and associates
• Identification of main messages, key words and phrases
• Communication strategy Frame for Marketing, PR and HR departments
Day to day support and cooperation with:
• Management
• Communication/Marketing department
• Press office
• Human Resources department
• Crisis management team
Marketing activities:
• Corporate marketing
• Brand marketing
• PR and events
Media relations
Above and below the line activities:
• Advertisement / Sponsorships
• Interviews / Press releases / Announcements/ internal memos and notes

Some Indicative Projects and Clients undertaken are:
• Bank of Cyprus: Corporate Communication 2012-2013; 2015 Calendar copywriting and supervision
• Eurolife: Corporate communication
• Leaf Research: Marketing and media consultation
• Vavlitis Group: Rebranding Porto Pafos The Residence
• CNP Insurance: Internal communication
• Sophia Foundation for Children: Re-positioning

Strategy in mind Adding value Research Experience, talent, flair External communication Solely focused Internal communication Qualitative surveys Corporate Communication Personally involved Crisis management Marketing strategy Common business culture Tested methodology Media handling