I started No Tall Order to live my passion of helping organizations, and the people within them, effectively use technology and digital marketing to do three things.
1. Connect with their existing customers through communicating effectively
2. Be visible to new customers
3. Increase individual productivity and effectiveness
Although this looks different for each organization, we decide ahead of time what measurable success looks like, and work together to achieve that.
For the last 4 years, I have been working with businesses helping them hone their message, and communicate that message to the right people, through the right channels. These activities are being described as “Growth Hacking” or the “Customer Development Process”, which really means tying success to results. It is not enough to just be seen, to go viral, or show up in the right places. What is needed is to find the right people that want what you have, and communicate what you have effectively, at the right place and right time.
Onward and upward!