Christopher McCrory

Chris is a Business Strategist who works with small- and medium-sized businesses to create lasting value. With broad experience in Executive-level roles in marketing, finance and operations across multiple industries, he knows what it takes for these businesses to achieve greatness. It starts with the desire for the company to be more than what it is today, followed by a relentless focus on serving the customers’ needs and delivering on the brand promise with every interaction.

Chris's approach to designing and executing strategy drove PCA Skin to double its revenue through the Great Recession while earning the company multiple awards as a best place to work, recognition for its honesty and integrity, and a spot on the Inc. 500/5000 list.

While at Sazerac, he rebranded the former Ancient Age Distillery, transforming it to Buffalo Trace Distillery. As part of the rebranding Chris created its flagship product Buffalo Trace Bourbon, which has been recognized repeatedly as one of the world’s great whiskies. He also led the growth of Sazerac’s bourbon portfolio through acquisitions, premium line extensions and a joint venture with an ultra-premium brand.

Chris has been recognized as a 40 Under 40 honoree for his work in organ donation and transplantation in the immediate aftermath of Hurricane Katrina.

He earned an MBA from the Gatton College of Business and Economics at the University of Kentucky and a BA in Mass Communication from Loyola University New Orleans. Chris also completed Executive Education at Harvard Business School.