Christopher Skinner

I got into the Internet business 16 years ago, before it really was a business. And the only real constant throughout my career has been my effort to understand how the Internet fits into our existing business models, and how it forges ahead to define new ones. At the heart of any business is the customer and how you communicate with them. For me, this means connecting the dots between the online and traditional sales channels: the Dual Customer Journey. How do we create customer flow between online and offline, to reach the optimal amount of people for maximum profit volume? To answer this crucial question, I pursue innovative methods of sales attribution and economic allocation. When needed, I also develop new technology to support these methods. I think my background in online media management has given me a strong foundation of insight into how consumers behave. But I like to spend as much, if not more time, looking at internal business processes, to help increase efficiencies on the sales side, and ensure maximum customer value. Always balancing operating constraints with growth potential, I help my clients move into new markets or optimize reach, and discover efficiencies in the sales funnel. Looking forward, I continue to develop new methods and technology for sales attribution and budget allocation, that look at big picture management of media and resources.