I am a writer by profession. I have been working as one – in some capacity or the other - for over a decade in industries such as Media, BFSI, Travel, and Tourism, IT/ITES and Healthcare. My areas of expertise include Corporate Communication (Internal / External), Public Relations, Product Marketing, Social Media Positioning, Sales Support and Corporate Social Responsibility.

I took a year off from corporate employment to work on two documentaries - White Van Stories and That Fired Soul – as a scriptwriter, recording artist, and digital marketer. They were showcased in Channel 4, BBC and CNN. They won a few awards at global and national film festivals. That year, a poem of mine was put to print by independent publishers as part of the Modern and Contemporary Poetry Volume 1 collection.

I am passionate about branding and storytelling. I believe that together - they can bridge gaps, create fresh starts and nurture healthy relationships between enterprises and their audiences, be it customers, employees, stakeholders or anyone else listening in.

I run a blog about bird-watching and human behavior at www.verseherder.com. Over 4300+ followers and 5,800+ email subscribers seem to like what I have to say on a regular basis. The Wordpress editorial team has featured my blog as a special recommendation on several occasions as part of their Discover and Freshly Pressed campaigns.