Christy Murphy

Thanks for visiting my page. I am thrilled to connect with you! I am in my 2nd year of the Executive MBA program at Duke University, The Fuqua School of Business, and working full-time with a high growth digital marketing firm, Shuttlerock.

I am passionate about working across businesses and brands to help my clients achieve their marketing goals and revenue growth. I am launching my own consultancy to be able to work across as many industries, brands, and people to come up with unique and profitable solutions for any and every scenario. I want to be considered your fractional CMO.

I have a wealth of experience, 10+ years, spanning traditional and digital marketing, brand strategy, and creative operations. In agency life, this is equivalent to I’ve seen it all. I have worked with 20+ recognized companies and brands including Nestlé, Procter & Gamble, Campari, Mattel, DoorDash, and many clients in between D2C ecommerce brands or small owned businesses.

I am working as an independent consultant to take the wealth of knowledge that I’ve acquired to solve your most difficult tasks and help you take your business to the next level. My scope spans brand positioning to culturally integrated marketing campaigns. I work with teams to tell human-centered stories and create seamless experiences to drive brand equity and revenue growth. I aim to connect your business to creative success.

My mission statement “with every challenge comes a new opportunity” is how I approach problem solving with my clients.

Hire me for:

• Market analysis: Industry and market segmentation, target segment, competitors, KPIs, metrics, current marketing strategy assessment
• Strategic brand foundation: Brand audit, brand identity, creative brief, and brand essence
• Digital marketing and social media strategy
• Creative strategy and operations: Brief writing, building creative that you like
• Growth related initiatives: advertising and social campaigns
• Storytelling

Contact me to discuss your needs and I will create a custom package for our engagement.

Hope to speak soon,

Christy