Pennie Chupp
Web Developer, Art Director, and Artist in the United States
Upselling and cross-selling are important parts of the key account management process. However, it’s often difficult to know how you should approach the topic of upselling. Your existing customers are statistically more likely to buy from you, and to spend more while they’re at it, but that doesn’t mean it’s simple to approach them for a sale. Where do you start with upselling and how do you do it?