Ciju Nair

Ciju Nair is a Quant Jock with 10+ years of Marketing experience in industry/academics - with hands on experience delivering actionable consumer insights to drive profits, developing and managing online and offline customer acquisition and retention programs and a proven track record of exceeding revenue/profitability expectations in both online and offline marketing environments. He has led various cross functional teams on executing marketing strategies and provided thought leadership to both build a new business and grow an existing business. Ciju also has significant experience in building and mentoring staff, leading evaluation and negotiation sessions with various software/market research vendors and fosters excellent relationships. His responsibilities include budgeting and forecasting, strategy development and project management for all aspects of online and offline marketing including P&L; responsibilities and driving performance for media budgets upwards of $500mil. Ciju's insights are based on the cutting edge of research including robust empirical modeling research background comprising of discrete choice models (acquisition, attrition, risk management), pricing(demand analysis, conjoint studies) etc. Previous work experience includes stints with P&G;, Morningstar and Starcom MediaVest Group. Ciju has also consulted on various projects in B2C and B2B for: • Financial Services (Banks, Mortgage, Investment Services) • Packaged Goods (Manufacturers, Big box retailers) • Automotive (Manufacturer, Service providers) • Interactive Web Services (Banks, Investment Services) • Direct Mail/Publishing (Banks, Investment Services) • Healthcare (Pharmaceuticals, Insurance Services ) • High Tech (Major Portals) Ciju's international business experience spans Asia, North America and Middle East. Specialties P&L; Responsibility Price Optimization Strategic Planning & Financial Analysis Marketing Research & Testing (Design of Experiments) Econometric Marketing mix modeling Scoring - risk, attrition, acquisition and LTV Content recommendation and search engine Optimizing online ads, search (paid & natural), landing pages, email, direct mail, co-marketing Database and dashboarding solutions Customer segmentation Marketing effectiveness including ROI and initiative optimization