Cindy Soo

With over 14 years professional design experience, consulting for Fortune 500 companies across the globe, Cindy Soo's passion is creating engaging and meaningful experiences for consumers across all touchpoints in categories such as, Health and Wellness, Audio Visual Multimedia, Domestic Appliances and Personal Care, Fashion, and Consumer Electronics.

Most recently, she consults with Fashion and Beauty brands, with the focus on Techno-Luxury and how it plays a role for the consumer in the form of Wearable Technologies ('Connected Self') and in Connected Living Spaces ('Connected Automobile', 'Smart Retail', and 'Smart Home').

She leads multidisciplinary teams orchestrating creative strategy, with emphasis on user behaviour, insight, adaptability, fashion and wearability, and consumer trends. Cindy is an advocate of the growing importance of eXperience Design, speaking on the topic at Wearable Technology conferences, local Meetups, and Startup Seminars in Canada, the US and the UK.