Global Marketing & Brand Maven, Cindy is listed as one of the Most Influential People In America and Austin's 10 Most Powerful Women. Founder and President of Proformance Sports and CEO of Cheer Channel, the spirit industry's most prestigious digital media & marketing company, Cindy is known as the Ambassador for Cheerleading. An entrepreneur, TV producer, talent manager, game-day entertainment director, published author, writer and speaker, Cindy is also a former Dallas Cowboys Cheerleader, Mavericks Dancer and Miss Texas.