I am an Academic Director of Marketing, and Senior Lecturer at the Universitat Oberta de Catalunya (UOC), where I am a member of the MeL research group.

I also serve as an Associate Professor at TecnoCampus (UPF) and collaborate with the AIEOU Research Hub at the University of Oxford in the field of Artificial Intelligence in Education.

I have prior professional experience in the field of computing science, having worked at DMR Consulting and everis, now NTTDATA.

My interests range from Education to Research, and I am also passionate about entrepreneurship, writing, and technology. All of my professional activities are focused on Marketing, Education, Artificial Intelligence, Creativity, and Sustainability.

If you would like to get in touch, feel free to reach out through any of my social media channels.