c i s n e r o

With wealth increasingly concentrated in fewer and fewer hands, the single most valuable asset is wealthy people’s attention.

Cisnero crafts “custom-made multimedia experiences” whose goal is to induce awe in our client's counterparts. When successful, those who were brought to experience awe will themselves crave the chance to provoke awe in prospective partners. The virality implied in such a trade is hard to overstate.

By carefully designing gifts that “tell a story” able to resonate at multiple levels, Cisnero makes room for the emergence of respect and trust. At a time in which most of the new capital is being formed by asians that happen to attribute a huge importance to the “Art of gift-making”, Cisnero has the chance to provide a priceless intelligence tool and to demonstrate that sophistication pays, even if its NPV it’s hard to quantify.

Superior information is what makes private equity the upper echelon of financial aristocracy. The inherited knowledge of the inner circle’s social graph allow insiders to see connections that outsiders can’t. The great thing about most emerging countries is that their élites are being redefined. A new monied aristocracy is being created. That's an historical opportunity. After all, the best way to understand one country's élites is to help establish it.