Currently building the future of CPG & retail marketing measurements by the hand of some amazing people at InfoScout.

In recent years I was in Cincinnati and Boston changing the world of research one Shelfie at a time. Before that, I spent a few years doing research for the NEVCA and my MBA at Babson.

While in Boston, I helped a few MassChallenge startups with their inbound marketing and growth hacking. Another cool thing I did there was a research study for MITX that mapped the innovation ecosystem in the state of Massachusetts. You can check it out here.

One of my passions in my free time is to advice and help 'treps with their ventures back in Puerto Rico. You should check out the strong and talented community doing a great job at StartupsOfPuertoRico.com.

Back home, I had my own ecommerce website for a while; then worked in Marketing & Trade Marketing for a very sweet consumer products company for another while. My BSBA in Marketing is from my beloved University of Puerto Rico at Mayagüez where I co-founded its kickass student-run radio station, Radio Colegial.