Founder of ODDI. technology scouting and evaluation.

Passions include PRODUCT INNOVATION, PRODUCT DESIGN, COLLABORATION TOOLS, DATA VISUALISATION, WEB 2.0 and LIVERPOOL F.C. Motivated by trying to understand peoples behaviours, and what makes people buy.

I regularly run in mud to keep my head in its rightful place (twice complete tough guy!), and if that doesn't work I usually meditate, or back kickstarter projects!