In 2003 smak was born, a national experiential marketing, brand engagement and advocacy agency. Founded with a rebellious spirit to dare brands to be different, we lead clients in taking their brand purpose off the page and moving it from aspirational to experiential. We work with brands to identify internal and external communities, as well as CSR strategies, that link to that brand purpose, delivering customer and employee loyalty, marketing efficiency and brand authority. We create experiences that are authentic, engaging and lasting.