Clancy Boyer

Clancy Boyer is a veteran designer and branding professional, and his experience sweeps broadly across various markets and branding practices ranging from traditional advertising, product design and brand innovation from a consumer-centric point of view.

Clancy brings experience from the inner sanctums of great companies like Nike, Microsoft, and P&G, as well as agencies like Saatchi & Saatchi, DDB Worldwide, and Wieden + Kennedy, and he offers the same branding capabilities to you. And when it comes to branded experiences, there is hearty agreement with Lee Clow, creative godfather of TBWA\CHIAT\DAY, that “everything is media.” When you have “everything” as an opportunity to share the values and benefits of your brand, it’s only the poverty of your imagination that keeps you from being successful.

Central to his point of view is that there is an inseparable relationship from how a brand knows itself, how it shows itself, and how it behaves in the market place. Of course he has a process for this and he calls it the Brand Radiance Framework™. The framework focuses on the Foundation, Expression, and Experience of your brand. It’s the overlap and integration of those three areas where brilliant stuff happens: the radiance of your brand.