Business Administrator specialized in fashion marketing, and business coach. I have been in the retail industry for the last 20+ years, working with the Latin american retailers and producers in the topics of marketing, buying, private label, product development and sourcing.

Over the past +18 years I have been advising retail directors and training their teams of buyers, design, marketing and visual merchandising, at the biggest retailers companies in Latin America, in countries as Mexico, Dominican Republic, Panama, Colombia, Ecuador, Peru, Chile, Argentina and Brasil.

I have been working in New York and Philadelphia for market research and retail analysis for our clients, and developing strategies in how to think globally and buy locally for different Latin american brands. I have excelled at helping companies in the planning and implementation of successful commercial and marketing strategies.

I have deep knowledge of retail in New York by area / lifestyles / brands, due to the constant analysis of retail, seasonal strategies and new brands for the Retail Study Tours we have been doing for our clients each season during +18 years. And about Latin America: customer's lifestyles, brands, handmade, artisans and markets.