Claudio Fallica
Digital Innovation and Marketing Manager in Milano, Italia
Claudio Fallica
Digital Innovation and Marketing Manager in Milano, Italia
Senior Digital Marketing professional with a profound experience and understanding of the videogame and entertainment industry.
A Mix of Design, Marketing and Development: working across different industries, my main challenge is bringing innovation to the companies and leading them toward digital transformation.
Motorcycle, Videogame, Retail, Fashion & Accessories, and Consumer Electronics are some industries involved in my professional path at local and international levels. I am always looking for ways to connect things to create a new experience of the world.
Full funnel Media Management to drive Attention, Consideration and Purchase: Search Engine Advertising, Search Engine Optimization, Display, Programmatic, Affiliation, Branded Content, Influencer Marketing and Community Management, Loyalty and Retention CRM strategies.
Branding Management and Digital Communication are at the core of my task, even more with the continuous digital transformation through the WEB3, Metaverse and Blockchain technologies.