Known as Dean to everyone – for reasons I will explain when I gets to know you! I Have over four years of experience in PR & Media Relations in UAE and across the GCC region. Currently working as Media Relations Manager for Action, UAE, I manages campaigns for several high profile clients from financial institutions, automotive, hospitality, defense, aviation, investment firms etc. I personally believe that media relations is one of the most tangible and visible areas of public relations practice and successful media relations is all about clever, creative communication and respectful, professional relationships based on sound, ethical practice.