You might say I’m a Swiss army knife of creativity. My first loves are family, art, and serving just causes with my talent.

Musically, I’m a producer-songwriter who works with talented artists to tell meaningful stories and create new classics. I also rap.

Behind this, a deep entrepreneurial streak runs in me. Back in 2008, I founded LOCUS, an award-winning branding & storytelling firm on a social good mission. We did some incredible work over the years: rebranding the world’s largest LGBT community center, giving the iconic Santa Monica Pier theme park a brilliant new identity, and telling a mind-blowing story about the world’s first fully robot-powered biosciences lab.

From 2018 onward, I joined the founding team at Vi, a fitness-innovation company, as chief of creative & experience. I design a virtual coaching platform and build interactive guided workouts that bring fun, personal training to far more people.

I enjoy thinking strategically, solving really hard problems, and telling a great story. I also like to shut up, get in a zone, and let music do the talking when words don’t fit.