Social media marketing expert with +15 years’ experience

Develops and implements strategies, monitors social media, plans tactics, analyses data, manages campaign schedules, all while identifying revenue opportunities and reducing costs.

● Creation of social media strategies from initial discovery sessions to proposal development and project execution.

● Integration of AI in content management.

● Experience in setting up and managing enterprise social media programs (such as Sprinklr and Hootsuite).

● Development of processes, management of policies, and handling of crises.

● Development of online or in-person training courses; comprehensive social media training from basic to advanced levels, encompassing strategy, tactics, analytics, content production, crisis management, and VIP buddy training.

● Skills in video campaign conceptualization, storyboarding, and direction.

● Public speaking experience as an event speaker providing insights internally or externally at events or on podcasts. Selected to speak at numerous events across Europe, Asia, and North America.

● Skills in community management and experience in managing a global portfolio of social media accounts and applications.

I previously held roles as the social media director of Signify, social media strategist for Philips Healthcare, and also for corporate Philips. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales.