Christine Martinez de Castro

Marketing and Sales in South Florida

Christine Martinez de Castro

Marketing and Sales in South Florida

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Christine Martinez de Castro brings more than 25 years of sales, public relations, and marketing experience to CMC Group, Miami’s premier luxury developer, where she oversees the company’s sales and marketing efforts.

She began her career at Ketchum Public Relations, where she oversaw several key international accounts before joining Delta Air Lines’ Corporate Communications management team. Following the events of 9-11, she was chosen to lead the cross-organizational communications efforts establishing the internal and external communications strategy. Maintaining Delta as a client, Christine moved back to South Florida and began freelancing as a Public Relations Consultant in 2004 where her client roster that included JetBlue, GE Energy and Coca-Cola North America.

In 2010, with the real estate market’s return Christine ventured into development sales and joined Fortune as part of the sales team successfully selling out Artech, Wind, Icon Brickell and Midtown.

With hands-on experience in development sales Christine moved back to agency,

as Vice President of Public Relations, Marketing and Sales, at an international public relations and marketing agency where she led teams throughout the US and Latin America and worked directly with developers to promote projects including One Thousand Museum, Privé, Biscayne Beach and Costa Hollywood. She was responsible for growing the PR department by over 200 percent and acquiring key real estate and travel/tourism/hospitality clients including JetBlue, New Zealand Tourism and Marriott. Most recently Christine was the Director of Marketing for a premium cigar manufacturer.

Martinez de Castro graduated from University of Florida with a degree in Public Relations and business as a McNair Scholar and a member of the Kappa Tau Alpha honor society.

  • Work
    • Communications
  • Education
    • Bachelor of Science in Public Relations, Minor in Business
    • University of Florida