I'm a specialist in social media, digital strategy and marketing communications. Coming from a family where art is more important than commerce, this seems quite controversial. So let me explain:

Throughout my studies I've come to understand the dynamics behind consumer psychology, communication theory and new media. I've learned how to apply this knowledge in developing communication strategies and maximizing communication efforts.

Now, I'm working for a photographer, Jimmy Nelson, who has embarked on an ambitious journey about 4 years ago. Together with my colleagues we helped building a business around the project. In which I engaged several developments but most of all the communication of the whole project. I’m simply promoting the arts with the art of promotion.

I believe art, in the widest sense of the term, is a beautiful way to express and communicate a certain message. Art can make a connection to people, it can make your product stand out and reach a broad audience. To deliver this message you need to start a conversation with people. This is where I come in, by connecting the world of art and culture to commerce and communication.