Ayun Yousaf

Professional Summary

Growth-oriented Web Developer and Digital Product Marketer specialized in engineering conversion-focused web ecosystems and advanced user experiences (UX). Expert at integrating sophisticated AI functionalities with market-ready interfaces that turn product value into measurable revenue. Proven track record in executing technical SEO, maximizing Core Web Vitals, and leveraging behavioral design to minimize user bounce rates and skyrocket brand retention.

Work Experience

Freelance Web Developer & Marketing Specialist

Self-Employed | 2024 – Present | Remote / Lahore, Pakistan

Engineered high-performance, mobile-first e-commerce architectures, resulting in optimized customer retention and significantly lower cart abandonment rates.

Architected dynamic search, indexing, and filtering mechanics across commercial applications to optimize product discoverability and streamline user flow.

Conducted rigorous technical SEO overhauls and automated speed optimization protocols, directly raising client search rankings and search-driven organic traffic.

Operated as a technical closer for premium B2B software products, translating complex engineering features into high-value commercial propositions for stakeholders.

Education

University of Central Punjab, Lahore, Pakistan Bachelor of Science in Computer Science (BSCS) | October 2022 – 2026 (Full Completion)

Core Focus: Web Application Frameworks, Object-Oriented Programming, Data Structures & Systems, Database Management, Applied Artificial Intelligence, Computer Vision, Conversion Rate Optimization (CRO).

Projects & Market Impact

NeuroForce: AI-Powered Workforce Analytics Platform Enterprise Hybrid Work Architecture (Oct. 2022 – Present)

Engineered a scalable B2B analytics platform using React.js and Python designed to eliminate hybrid workplace inefficiencies and boost team output.

Developed comprehensive, high-speed data dashboards that transform massive employee metrics into actionable, boardroom-ready business intelligence.

Built and integrated a secure, "privacy-first" facial recognition module using OpenCV to position the platform as a trusted enterprise solution.

Conversion-Focused E-Commerce Solution UX-Driven Digital Commerce Platform (2024)

Designed a fluid, fully responsive storefront interface with HTML5, CSS3, and React.js prioritizing intuitive user paths and zero checkout friction.

Built and deployed scalable REST APIs to manage high-volume database queries, real-time product sorting, and secure client-side transactions.

Optimized end-to-end site performance parameters (Lighthouse scores, FCP, LCP), establishing superior technical SEO metrics for the brand.

Technical & Marketing Skills

Development & Architectures: React.js, Python, Flask, Node.js, REST APIs, HTML5, CSS3, JavaScript, SQL.

Growth & Marketing Tech: Technical SEO, Conversion Rate Optimization (CRO), User Journey Architecture, High-Value Sales Closing.

AI & Big Data: OpenCV, TensorFlow, Google Cloud AI, Databricks SQL Analytics, Advanced Data Visualization.

Strategic Core: Brand Scalability, Pipeline Closing, Value Pitching, Cross-Functional Team Leadership.

Certifications

Stanford University – Code in Place Certified (2026 Python & Machine Learning Frameworks)

Simplilearn / Databricks – Build AI Agents Using LangGraph

Google Cloud – Innovating with Google Cloud AI

Databricks – SQL Analytics Expert Certification