Lisa Driver
Los Angles, Ca
Work Experience
- Nordstrom 13 years (floor sales to corporate)
- Tested the introduction of bar codes for Nordstrom
- Vice president of Bisou Bisou (Kiss Kiss) for 8 years
- VP at Measa for the past 6 months.
Perfume/ Fragrances
Wisdom
Balance between commercialization and creativity.
- The retail ability is great to return your investors money, and creativity when it comes to products can be the driving force behind what attracts your buyers.
Steps in selecting a line
- Go out and look at your competitors, pay attention to waht consumers are buying. Attend Trade shows and Market week.
To become a buyer
- Must be a good student learning from the sales floor, intuition, and instincts. Be true to your target consumer.
Next trends
Nails and color products are booming, a large focus on music festivals.
Make sure you are always asking questions