Santiago López

More than 16 years working at a senior level in Brand management, all of which has afforded me invaluable professional, entrepreneurial, agency and client experienceand at the same time allowing me to hone my skills and gain a comprehensivein-depth knowledge of the above remits.

I have a strong commitment with my profession and its ability to transform any social ecosystem from analysis and real innovation. At my optimal best when working withclearly defined objectives. I´m also demanding but fair about final results. I am driven in my ability to motivate teams, projects and business, as well as having a comprehensive understanding of the digital market and its growing trends, which inturn has allowed me to conceive meaningful and tangible proposals as a result of mycomprehensive grasp of the digital world and its constant evolvement.

Strategy, vision and technology. Common sense, intuition and nonconformity. An innate ability to perceive the intricacies of the world around me and future trendsfrom a global and local perspective, all of which have afforded me a forward-thinking,long-term strategic approach in matters related to my particular field of work.I possess a profound technological understanding and I am proficient in theintegration of digital tools, the philosophy behind the Internet and the ‘on – off’ amalgam of project development.

Creativity and disruption. I am a great believer in this approach, as a way of building strong brands , worthy of its market-leader position in an area where stagnation is your greatest enemy. I embrace both concepts, not just as circumstantial words but rather as a company’s greatest asset and as the most efficient way of adding value toan end result, resolving problems and improving defective systems.

Transparency. Fundamental when dealing with an increasingly more, demanding society, transforming the brand from the digital and access to information,establishing and building an honest relationship with your client, based on core valuesand and demonstrable value. Key concepts: Philosophy, internal and external communication, data, technology, language and design.

Organisational Skills and Structure. Team builder and motivator with great ability in spotting and managing talent. Experienced in the implementation of an organisation’s dynamics that put in place actions, fashioned using a joint approach to those methods which harness collective intelligence and shape an involved, efficient and independent team.