Conduit Toolbar

Keeping customers coming back to their website is one of the main things companies need to overcome if they want to remain successful. Customers need to be kept engaged, or attention will turn to other areas, at which point customers will move on to the next thing out there. It is this challenge, of keeping customers and audiences continuously engaged, which is what stands behind the Conduit Toolbar platform.

The Conduit platform gives companies the technology to create a customizable toolbar, tailored to fit the company’s unique content marketing needs and audiences' preferences. The Conduit Toolbar works on all web browsers, including Chrome, Firefox, Safari, and IE. Plus, the toolbar doesn’t draw much on devices’ resources.

Companies such as Google, Ask, and Yahoo!, provide users with the option of installing a toolbar. These toolbars are fixed, with only one option the developer or company has determined ahead of time. Because of that, end users are only given the one option decided upon, whether or not it fits what they want or not. The Conduit Toolbar has the advantage of being able to be customized, letting customers create a toolbar that exactly matches their needs.

Companies which use the Conduit Toolbar to publish content include Lufthansa, Groupon and many others. Conduit also has forged an alliance with both Bing and Google, and the Conduit Toolbar is TRUSTe Certified, meaning that the Conduit Toolbar follows very strict and transparent distribution practices. This means that 1) the Conduit Toolbar provides full transparent and open disclosure on all content advertised, 2) the Toolbar requires end users' consent before downloading the toolbar or content from the Toolbar, and 3) the Toolbar provides the end user with a clean uninstall process (here's an example of how to remove conduit toolbar and search).