Carey Mende-Gibson

Carey Mende-Gibson, Partner Conversion Marketing-Communication Carey is an accomplished database and eMarketer having worked with leading companies including: AMEX, RIM, Scotiabank, AIRMILES, and Barnes & Noble, building CRM and eMarketing programs. Prior to joining Conversion he lead the mobile and analytics practice for Inbox Marketer working with RIM, Petro-Points, Sobeys and Publix to build advanced email and mobile initiatives. Carey also previously worked at Scotiabank developing award winning database, email and online programs including advanced lead generation programs for sponsorships (Caribana, Nuit Blanche, NHL, etc.) and providing email marketing consulting for MyVault and Scene. Before Scotiabank, Carey worked with both DoubleClick and AIRMILES. Carey also speaks and writes on Mobile Marketing having been in the Financial Post and DM News this year and teaches for the CMA Summer School. Carey oversees the Brand Measurement & Insights and the Brand Publishing Platforms (technology) team within Conversion.