J-P De Clerck

Belgium - Global

Empowering organizations to build cross-channel bridges with customers and collaborators. Started in '91 in the digital industry in sales and marketing. "Doing" integrated digital marketing since '96.

Mainly active as a digital/social marketing and 'connected busines' analyst with my firm i-SCOOP.

Strict people-centric, integrated and value-driven approach. Writing for fun. Fighting for customer-centric marketing, human processes and great customer experiences.

Key topical skills:

Content marketing

Customer experience

Social business

Digital business

Digital transformation

Marketing automation

Email marketing

Launched first interactive marketing website in Belgium and sold. Founder of Social Marketing Forum, Content Marketing Experience, Fusion Marketing Experience, Content Marketing Conference Europe and more. Writing for various magazines and websites on social, content, search, CRM, integrated marketing, etc.