ConvertInAR
Director, Art Director, and Designer in USA
Brands that sell through both physical and digital channels can use QR codes to connect their experiences. An augmented reality qr code can be placed on product packaging, retail displays, brochures, printed advertising, or product labels. Customers can scan the code and access an interactive experience. This allows the physical product to carry the same digital experience into the real world. A customer visiting a store might scan a product and visualize different versions at home. A customer receiving a package might scan the packaging to access additional product content. This creates continuity between online and offline brand experiences.