Coolio Yang

Coolio Yang is a digital communication professional, who enjoys consumer behaviour insight and direct marketing as the path to understand consumers. He started digital career at digital media which built his solid understanding to media operation as well as user insight; then moved on to provide full account digital communication service for global brands, such as: Pepsi, and Maybelline NY. After realising media is the key to connect consumer, advertiser and medium, he deliberated his career to digital media planning. With several years communication planning for variety of clients, he understands the complex of communication needs from different business perspective. The unique background of working with Chinese owned global enterprises, such as: Haier, educated him to “think global, act local”, as a plus to his western education background and work experiences. His ambition on digital communication is showed as belief to digital era is taking over as globalized revolution, and customised communication plan is not only a must for advertiser but also good for consumers. He enjoys communicate with others as a way of learning and reflection. He is also a super fan to IT products, digital revolution and movies.