VP, Programmatic Strategy in Bucharest, Romania
A Programmatic and Affiliate specialist for many big publishers and marketers in Europe and US. Helping them to implement the whole programmatic ecosystem into their business by choosing the right DMP, DSP/SSP, Header Bidding or the right Tracking Platform for their affiliate campaigns. Apart from the programmatic channel, I help my partners getting the best ad-tech solution for their businesses. They could choose from more than ten channels I currently use: data exchange, self-serve platforms, native and content Ad tools, video and image monetization, Influencers and Advocacy platforms, etc. Once the best solutions were set, I'm helping them to connect, integrate, use and optimize every platform in the stack.