Cornel Lazar

Confident, creative and commercially-focused marketing leader with a broad strategic experience of the marketing function and specialisation on Growth, Lifecycle / CRM and Content Strategy. Track record building brands and delivering scalable full-funnel growth across the entire AARRR spectrum.

Cross-functional and obsessively user-centric by nature, my approach is data-driven and analytical with acquisition, retention and scalability on the mind and a seamless brand<>user experience at the heart. My aim to transform brands into experiences users love.

I frequently seek to anticipate and inspire with an entrepreneurial can-do attitude whilst driving innovation with a passion for digital transformation. I’m also a Google Squared-Online (AVADO) graduate in Digital Business with distinction for inspirational thought leadership and Digital Champion of the Year.

Areas of expertise: Leadership and team management, leading growth teams (acquisition & retention) across AARRR, brand development and positioning, audience insights, CRM / lifecycle engagement, content strategy, PR and media relations.

I've been working with startups from Seed Stage and Series A to high-growth and global enterprises across online e-commerce marketplaces, FMCG / DTC, mobile app marketing and SaaS. Currently Growth advisor to the World Economic Form (WEF) project UpLink and early-stage influencer marketing platform Pinfluencer.

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https://cornellazar.com/

https://www.linkedin.com/in/clazar/

https://twitter.com/cornellazar

https://angel.co/u/cornellazar