Corry Video

Filmmaker, Photographer, and Designer in London

What is an animated explanatory video?

As the name suggests, this is an animated video, 90 seconds or less, that briefly and engagingly introduces the product.

An animated explainer video addresses the issue directly with the audience so you can quickly resolve it.

After it grabs your attention in the first few seconds with engaging animation, it introduces you to the product as a solution and ends with a strong call to action.

Clever, isn't it?

Here is one of the animated explainer videos that Google used to introduce their new project:

As you may have noticed, explaining a complex concept like the Google Project Sunroof is made much easier with animated explainer videos.

Why do animated explainer videos work so well?

There have been many articles written about the benefits of animated explainer videos. But we're going to make it easy for you. We believe that the main reason animated explainer videos are good for audiences is because they are easy to learn.

The one-minute animated explainer video contains over 1.8 million words to wow potential customers. If you can understand better by watching and listening - and you can be entertained as a bonus, why bother reading a user manual at all?

The combination of finely tuned script, captivating animation and captivating storyline makes brand information more interesting so you can better understand it. This can motivate you to make a purchase and become a regular customer. This is what you call engagement.

Unsurprisingly, at least 95% of potential customers choose to watch an instructional video to learn more about the brand or service they are interested in purchasing.

An animated explainer video is not only about building your brand awareness, but also about connecting with your potential customers so they can stay with you for a long time. The hardest part is to create them correctly. This is why there are several parts that you need to pay attention to in order to create an interesting one.

If you think this is too much to understand, the easiest way is to ask a professional video company to help you create a fun animated explainer video. They will know what to do to increase your brand awareness online.

So, are you interested in stepping up your ad game with an animated explainer video?