Cortland Connell

As a seasoned executive in marketing technology, I specialize in forging strategic partnerships that empower start-ups to introduce groundbreaking media and Martech solutions. Renowned for my expertise in go-to-market strategy and execution, I excel in transforming innovative concepts into successful market realities.

My approach involves creatively leveraging technology to forge commercial partnerships with agencies, brands, and publishers. This strategy has consistently proven effective, boosting revenues 10x and cutting costs by over 50%. My portfolio of successful collaborations spans from ambitious pre-revenue start-ups to industry giants.

I have orchestrated high-impact projects with top-tier brands like Toyota, Nissan, Hyundai, Expedia, AT&T, Red Bull, Sony, Disney, Jack in the Box, and Taco Bell. These partnerships have achieved significant financial gains and set new benchmarks in the marketing technology landscape.

My current focus is on integrating generative AI solutions and automation tools into workflows in practical, manageable, and ethical ways. My transformational leadership philosophy leans into continually improving in the constantly changing environment that cutting-edge organizations face today. Looking ahead, I aim to push the boundaries of what's possible in the evolving world of Martech, AI, and Media.