I am a marketing manager who believes brand, marketing, and creative initiatives deserve a great start. This focus enables stakeholders, clients, and creatives to work together more effectively and stay on track when delivering engaging brand experiences.

Managing marketing initiatives and in-house creative teams for several multinational companies put me at the epicenter of meeting ever-changing brand, communications, and business development goals. Through this experience, and producing 1000s of digital and traditional marketing projects per year, I realized the way a team sets out to solve a marketing challenge often determines how strongly they finish. That’s why I focus on creating simple, clear, and precise plans that create a competitive edge. In doing so, I help multifunctional teams succeed right from the start.

I take a strategic approach to projects and plans, and head-off any poorly defined problems before the creative process begins. As a detailed planner and skilled executor, I offer ideas and strategies that are NOT formulaic or out of touch with where a brand needs to be. This approach helps drive clarity and creativity, which in turn drives growth and returns.