Craig Johnson

  • 20 years experience in the business world
  • Founder of businesses - Leader of corporate marketing teams
  • Successful in guiding F1000 clients in the strategic planning and execution of integrated marketing campaigns
  • Focusing on creative effective and effecient team structures (working smarter, not harder)
  • Managing acroynms with best of them: CPM, CPA, CPL, CPE, R/F, and most importantly ROI
  • Strong believer the digital ecosystem needs to be leveraged effectively - and that Social is not the end-all-be-all for brands seeking to engage their audiences
  • One must be able to effectively use both a birds-eye and bugs-eye view on every campaign to find success
  • Data is your friend...a fried with benefits