Founder of businesses - Leader of corporate marketing teams
Successful in guiding F1000 clients in the strategic planning and execution of integrated marketing campaigns
Focusing on creative effective and effecient team structures (working smarter, not harder)
Managing acroynms with best of them: CPM, CPA, CPL, CPE, R/F, and most importantly ROI
Strong believer the digital ecosystem needs to be leveraged effectively - and that Social is not the end-all-be-all for brands seeking to engage their audiences
One must be able to effectively use both a birds-eye and bugs-eye view on every campaign to find success