Craig Johnson

20 years experience in the business world

Founder of businesses - Leader of corporate marketing teams

Successful in guiding F1000 clients in the strategic planning and execution of integrated marketing campaigns

Focusing on creative effective and effecient team structures (working smarter, not harder)

Managing acroynms with best of them: CPM, CPA, CPL, CPE, R/F, and most importantly ROI

Strong believer the digital ecosystem needs to be leveraged effectively - and that Social is not the end-all-be-all for brands seeking to engage their audiences

One must be able to effectively use both a birds-eye and bugs-eye view on every campaign to find success

Data is your friend...a fried with benefits