Graig Upton

I am a UK-based digital entrepreneur, SEO specialist, and digital marketing company founder with over two decades of experience helping businesses grow online. I have run and led multiple digital marketing companies, working with Google Search since the early 2000s, well before SEO became mainstream, building, ranking, and scaling websites across highly competitive industries.

I am a Google Website Optimiser and Google Ads Professional, combining technical search expertise with performance-led marketing strategy. Alongside my digital career, I am also a NAUI Scuba Instructor and a former South African Navy Diver, reflecting a background rooted in discipline, precision, and high-pressure environments.

Through graig.net, I share my insights, ideas, and projects shaped by years of hands-on experience across search, technology, and digital strategy. My work has supported and included collaborations with major global and well-known brands such as the Financial Times (FT), Nando’s, Marley Solicitors, djkit.com, and many others.

My approach remains straightforward: focus on what works, stay adaptable, and keep learning as digital landscapes evolve.