W. Craig Barber

My life and business mission is to help others achieve fulfillment by being who they were uniquely created to be.

As an energetic team builder, I deliver clarity and strategic focus while providing authentic leadership for challenging brand, operational and financial management situations.

I enjoy working with teams and supporting them as a results-oriented, decisive leader to achieve the business objectives that meet the needs of all stakeholders.

My experience includes serving as CEO and board member (NYSE American, NASDAQ, private equity owned and non-profit) with unique insights into critical performance metrics such as brand growth; brand evolution; operational and financial performance elevation; change management; constructive franchise relationships; and alignment for strategic growth delivering value creation.