Craig Ettinger

Finance - Operations - Digital Media in New York

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Strategic-minded media finance and operations executive with a proven track record of driving revenue and profitability, launching digital products and scaling audiences across multiple platforms.

WORK HISTORY

•VP, Finance, Condé Nast:

Managed team that provided financial, operational and strategic support for $350M (revenue) division of brands, that included Vanity Fair, The New Yorker, Wired and others.

•Chief Digital Officer, Parade Media:

Developed and implemented digital growth strategy for owner of PARADE magazine as well as brands in the sports and lifestyle spaces.

•Founder, Josar Media Inc:

Creator of Tastebud, a mobile application that enabled users to discover and share recommendations on movies, TV shows, music, podcasts and books.

•General Manager, TIME.com:

Oversaw strategy and operations of TIME magazine’s digital business working in close partnership with sales, product and editorial leadership.

Of particular note, I led TIME’s transition into the mobile space, managing teams that brought to market the brand's first mobile website in 2006, followed by its iOS and Android apps. I also launched TIME’s entertainment iPad app, 'Populist', which received the National Magazine Award for “Best Utility App,” and TIME’s Samsung Smart TV App.

Before joining Time Inc., I spent nearly three years in media & telecom investment banking.

  • Education
    • Wharton School of the University of Pennsylvania
    • Syracuse University