Craig Ettinger
Finance - Operations - Digital Media in New York
Strategic-minded media finance and operations executive with a proven track record of driving revenue and profitability, launching digital products and scaling audiences across multiple platforms.
WORK HISTORY
•VP, Finance, Condé Nast:
Managed team that provided financial, operational and strategic support for $350M (revenue) division of brands, that included Vanity Fair, The New Yorker, Wired and others.
•Chief Digital Officer, Parade Media:
Developed and implemented digital growth strategy for owner of PARADE magazine as well as brands in the sports and lifestyle spaces.
•Founder, Josar Media Inc:
Creator of Tastebud, a mobile application that enabled users to discover and share recommendations on movies, TV shows, music, podcasts and books.
•General Manager, TIME.com:
Oversaw strategy and operations of TIME magazine’s digital business working in close partnership with sales, product and editorial leadership.
Of particular note, I led TIME’s transition into the mobile space, managing teams that brought to market the brand's first mobile website in 2006, followed by its iOS and Android apps. I also launched TIME’s entertainment iPad app, 'Populist', which received the National Magazine Award for “Best Utility App,” and TIME’s Samsung Smart TV App.
Before joining Time Inc., I spent nearly three years in media & telecom investment banking.