Craig Hockley

A senior communications professional with a passion for making big ideas burst into life. For almost 20 years, I've helped some of Australia's biggest brands communicate all sorts of messages to all sorts of people.

I've sold shopping centres, nappies, cars, canned fish, blocks of land and power tools. I've helped allied health professionals practice, safe in the knowledge their livelihoods are protected. I've encouraged people to work safer, drive safer, have regular eye tests and stay (or get) healthy. I've raised money for sick and underprivileged kids in Australia and secured sponsorships for underprivileged kids in the developing world. I've helped millions of working Australians secure a stronger financial future, and uncovered some amazing places for them to holiday. I've even encouraged them to get out and play golf, ride their bike and catch a train.

But I'm proudest of my two boys and beautiful wife, who have helped make that all possible. The rest is just icing on the cake.