Your business should be your greatest asset—not a burden. It should give you the time, freedom, and income to live the life you truly want.

With over two decades of experience in accounting, a degree in law, and a track record of building and growing four successful businesses across multiple industries, I’ve seen firsthand how a well-run business can give you the freedoms you’re seeking.

I began my professional journey with an accounting degree—the language of business. While studying, I worked in both sales and e-commerce before stepping into the world of accounting, where I spent over 20 years helping business owners understand their numbers and make smarter decisions.

In 2009, driven by an entrepreneurial itch, I launched my own accounting practice. I built it from scratch, growing it year after year through consistent double-digit growth. In 2015, I sold that business, acquired another, which I doubled in revenue and sold in 2020. In 2019, I started an e-commerce business from scratch, which I continue to run today.

As a business coach, I help entrepreneurs create businesses that serve their life, rather than consume it. With five kids and an incredible wife, family life is non-negotiable for me. From football games to school assemblies to family holidays, I’ve always designed my businesses around my priorities, not the other way around.

I now work fewer than 10 hours a week in my current business—and not because I got lucky. It’s the result of building strong systems, empowering teams, delegating or outsourcing, and staying focused on what really matters.

If your business is taking more than it’s giving—and you’re missing the freedom, balance, and fulfilment you set out to achieve—I can help you turn things around. Because your business should give you Life, not be your Life.