Cristiane Villar R. da Silva

Brazil,São Paulo, Santana de Parnaíba,Alphaville

Cristiane Villar R. da Silva

Brazil,São Paulo, Santana de Parnaíba,Alphaville

Qualification Summary:

Consolidated experience as Senior Marketing and Product Manager.

Expert at Health and Well-being areas, I have worked for pharmaceutical and life science companies, in many specialty fields and many kinds of consumer-relationship models (OTC,Rx), as well as at e-Health/ Population Health Management.

Fluent in Portuguese (mother tongue), English, Spanish and also having reasonable German knowledge.

International experience, having been lived abroad for a period of time and also having been in charge of direct management of staff and results for some Latin America countries and Spain while in Brazil.

Responsible for identifying training needs, developing and applying courses or seminars in order to improve staff's technical qualification and personal skills.

Responsible for the strategic business plan, sales forecast, budget administration, P&L control, price list definition, margin assurance, competitive market analysis, company´s best positioning and decision maker to implement corrective actions when needed.

Vast promotional actions experience, emphazising succesfull launchings, incentive plans, events organization and communication campaigns.

Responsible for assuring company´s global brand book implementation, attend compliance guidances as well as local regulatory demands.

In charge of developing customer and partner relationships, as for example: medical or scientific associations, companies strategic alliances , key oppinion leaders, universities, wholesale and distribution channel etc.

Sistematic analisys of market indicators through "ad-hoc" surveys or audit.

Negotiation and contracting of outsourcing services for the area

Personal Profile:

Dynamic, assertive, team-worker, task-oriented/focused on results, hands-on, resilient and a Marketing lover.

  • Work
    • Marketing
  • Education
    • Executive MBA- FGV & Ohio University