Cristina Guembe

Cristina Guembe is an independent Design Research and Service Innovation Consultant

Her work is about building bridges between design research and the generation of concepts and design strategies - from the initial understanding of the client needs and their customers to the detailed design of the different touch points that make up the overall end-user experience.

She's worked for design consultancies like IDEO, Fjord, Telefónica R&D, fuelfor, STBY, Red Associates, Insitum, Infonomía, Stone Yamashita, Gravity Europe, Essential Design and Pentagram.

Based in Barcelona, she has also worked in San Francisco, Berlin, London, Copenhaguen, Singapore, Indonesia, Colombia, and Brazil.

She has experience with a wide range of industries like healthcare, banking, telecommunication, food & beverages, consumer devices, technology, transportation and entertainment.