Croma Brands Identity
Designer, Writer, and Art Director in India
Croma, a part of the Tata Group, is a leading Indian electronics and home appliance retailer. Its Croma logo, defined by a modern teal color and clean typography, reflects the brand's customer-centric approach. The tagline "We help you buy" reinforces its commitment to helping customers make informed purchasing decisions. Known for its wide product range, innovative services, and reliable post-sale support, Croma combines expertise and approachability. Its retail stores and digital platforms focus on providing a seamless shopping experience, supported by trust and quality associated with the Tata brand. Croma’s marketing emphasizes discounts, tech trends, and customer engagement, making it a go-to destination for gadgets and appliances.