lisa cruz-shelley

Greetings. My name is Lisa & I'm a visual communicator.

My design aesthetic tends to lean toward vivid colors, and clean lines without a lot of fuss. I also try to implement humor into my work. There’s plenty of sedateness in the world. I want to contribute some laughter where I can. Research is also something I pursue when starting a new project. It’s important to see what’s out there, what’s trending currently. Do I want to capitalize on those trends or do I want to break away from the present norm? Again, it’s all about bringing balance to chaos. My end goal is for the client to be enthusiastic about the final product while I preserve solid and inventive design work.