Cruz Caldera

With 10 years of experience in photography, production and operations, I am a conscientious producer and photographer who always looks for opportunities to apply my unique balance of creative and business acumen. My technical skills include Photoshop, InDesign, Quickbooks, Filemaker Pro and Excel.

I am always able to “work on my feet” to quickly and objectively assess a situation, develop a plan and execute according to that plan, keeping budget and timeline in mind. I have an indelible drive to help the companies and clients I partner with realize their vision using creative solutions that yield successful outcomes. My client portfolio includes visual artists, fashion brands, entrepreneurs, and multi-million dollar companies.

I have developed and maintained relationships with art directors/buyers, photographers, hair & makeup artists, stylists and various other talent; produced fashion presentations and photoshoots for Harbison--voted “Break-Through Young Designer”--during New York Fashion Week; and successfully managed operations for a visual display company with yearly sales of $8.5mil and clients in North America, South America & Europe.

I am passionate about art, fashion and pop culture. Oh, and I like pizza on a hot night and ice cream on a cold day.