Christian Scanlan

I spend many dinner parties with friends and family having that frustrating moment of trying to explain what I do. Once upon a time I used to just hit them with the Lehman term of "Digital Marketing". But SEO has advanced to a stage where it holds its own identity.

The neccesity of search engines are a way we live, work and shop. The leading search engine googleprocesses over 45,000 search queries every second as of 2018.

Tapping into this market is competitive yet rewarding. My appreciate of the power this can have comes from some recent freelance work for boostify. Taking it from it's inception to becoming a rather authoritative site. This has consisted of making it responsive technically, Increasing keyword range by H1s and Meta Titles, and also making sure dofollow: links are linking out.

Quite similarly, through my work I had the responsibility to work with compare-boiler-price.Under the employment of Help-Link our aim was to create a lead generation site. Easier said than done, I can assure you but all in all, using the fundimentals as well as keeping an eye out for refreshing strategies we've managed to help it rank for major industry keywords.

Something you might not of considered is the traffic percentage in relation to position. Let's take an industry I know well, 'Boiler Installation', and then let's take a commercial keyword that has high search volume 'New Boiler'. HomeServe Heating once held a very strong position and stood in 3rd position making around 23 boiler sales a day. Now due to recent algorithm changes it sits in 9th where we are looking at 1 sale a day give or take.

SEO changes business. Worth understanding.