Stanley Patterson
Echo Daily provides a unique suite of services for small businesses wanting to jump start their growth. The company's services focus on helping businesses market themselves and can be organized into four areas: the Business Builder Program, the Marketing Workshop, the Loyalty Program, and Credit Card Processing. After applying Echo Daily's suite of services, businesses can expect to see growth in their client base and increased revenue.
The Business Builder Program includes several mobile marketing services. Additionally, Echo Daily puts a business's roster of customers into a specially designed Customer Relationship Manager (CRM) database. A CRM is important for companies to have in order for Echo Daily to implement its mobile marketing services. These include mobile couponing, turbo charge texting, promotion text messaging, scheduled text messaging/product reminders, and announcement text messaging. The CRM allows Echo to streamline and automate these services.
In the Marketing Workshop, Echo Daily helps businesses develop physical and online couponing strategies and create video and audio promotions for TV, radio, and online distribution. The company also provides guidance for creating direct mailers, including how to select demographics and to rationalize results with the cost of postage and shipping. Echo's Loyalty Program provides similar services, such as inspiring customer loyalty through cash-back rewards, punch programs (such as buy 10, get 11th free), and points-per-purchase programs. The company also helps businesses deliver these services through mobile applications that customers can access on their phones. Finally, Echo Daily also offers credit card services that save money for businesses on processing costs.